AIR FRANCE

Adventure of a lifetime

This is the trailer of “We are Going to the World Cup” an Air France branded sport & travel show that follows a soccer fan as he re-discover the Africa of his youths, while making a pilgrimage down the continent from Morocco to South Africa, arriving in time to attend the 2010 World Cup. His 6 month journey takes him across 6 countries and over 5,000 miles; along the way, he experience the customs and cultures of each country, examine the pressing local issues, meet national soccer stars and take the pulse of “football fever”. The 44 minutes travel documentary was licensed by Air France and screened on its fleet’s AVOD system.

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