BRITISH AIRWAYS

The birth of Openskies

An internet viral hit. ReelTag documented the birth of British Airways latest airline venture: Openskies. A unique airline operating direct business class flights between Paris and New York. The film is a hybrid of photography and video is a technical achievement: 10 days of work 24/7; Over 20,000 pictures and 7 hours of video were necessary to produce this piece. At times special equipment was necessary to protect the team and the gear against paint fumes and corrosive solutions. Through a well designed work flow process ReelTag delivered the film to the client, 3 days after the team returned from London-Heathrow. The film was featured on the airline company blog and received 110,000 hits on its first week of posting.

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